May 1, 2013
The role of brands today is not different from what it was a century ago. It is only the methods and techniques of branding that have […]
May 8, 2013
I get approached a lot about the topic ‘How to Build a Brand’ and I always answer by saying: customers buy from brands with certain characteristics. […]
May 13, 2013
Customers research online to make important buying decisions. Your business will win customers only if you give them the information they are looking for. Branding can […]
June 13, 2013
It is easy to tell yourself that you do not have money, people, skills, ideas or time to create a successful brand. The truth is you […]