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Simple and Effective Ideas for Small Business Promotion
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Are you organizing an event soon? If you are, you can leverage on the power of inbound marketing to make your event more successful and draw attendants without spending a huge amount of money on TV, print ads or any other forms of traditional advertising.
Inbound marketing can help you get your message to the right audience and with promoting your event the right way. As you plan, you want prospective attendees to know what the event will be about, what they should expect, and how things are rolling out as the event date draws closer. You can effectively reach your target attendees and supporters through various inbound marketing techniques.
Here are some ideas to help you with promoting your event:
1. Start a blog about the event
The blog should be used to keep prospective attendees informed about the event. Some of the information that prospective attendees may be interested in include:
- Any requirements that they should know.
- How the event will benefit those who will attend.
- What activities attendees should expect at the event.
- Invited guests, speakers or showcases expected at the event
- Information on tickets, participation, seating arrangement, etc.
Keep the blog updated with other side news about the event that may interest the readers. These can include quotes in online media about the event, clippings in local press, TV coverage and so on.
Update the blog with photographs of things related to the event. For instance, if you are holding a marathon, you can feature some of the teams that will be participating, interview event sponsors and so on.
The goal of your blog should be to get your audience informed of the event and how well to prepare for it.
2. Generate leads on the event’s blog
For your event to be successful, you need to get your target number of attendees. Therefore, as you blog about the event, you also want to be generating leads. Organizing an event is just like selling a product online. You have to educate the prospective attendees about the event and show them how they will benefit by taking part.
Create landing pages on the blog to get your audience’s information. When you generate leads, you can follow up on those who may not have made up their minds before the event commences and possibly convince them to take part in it.
3. Provide updates via social media
You can also use social media while promoting your event. Decide which social media platform to use to promote your event. For maximum reach, you can create Facebook events and invite people to them. On the same note, you can promote the events through Facebook PPC to reach more people.
However, it’s not just Facebook that is great for promoting events. Consider using other social networks like Ning and LinkedIn to reach more people.
Still on promotion, get the word out about your event. Use a special hashtag when talking about your event on social media. Encourage your followers and other event supporters to use the same hashtag when talking about the event to increase the potential reach of your messages.
4. Engage prospective attendees through email
For the leads that subscribe to the event blog or indicate their interest in participating in the event, keep them engaged and excited through email. You want them to continue opening your emails and reading what you have for them. You can even give them an incentive to stay on your event email list. For example, you can offer them tickets at a discount or a special gift for being subscribers.
How are you using inbound marketing in promoting your event?
