The worst mistake you can do for your business is not to market your products and services. No one will know that you exist, no one will buy and no sales will be made. When marketing your business, you should also know what to avoid. Here are seven things you should not do when marketing your business:

7 Things To Stay Away From When Marketing Your Business

1.  Overload Information

Consumers use the Internet to search for information about products or companies. With the advent of websites, blogs and social media sites, everyone can be an expert online. Carefully select the advice you wish to spread out to market your business. Being brief and to the point is smart. Do not bore your customers with a lot of stories.

2.  Use One Marketing Technique

Has anyone convinced you that a particular technique works better than others? That person is lying. If you want your business to stagnate or fall, stick to only one marketing technique. You can never extensively market your business with a single promotional technique. Different techniques bring in different results; no approach is completely useless. Start slow as you experiment with different approaches that you can concentrate on later.

3.  Spend Too Little or Too Much

There is nothing wrong with being money cautious but spending too little on your marketing plans may run your business down. It is easy to spend a lot of money on marketing especially if you have just gotten a business loan or grant. Too much of anything is poisonous and too much money on marketing might just make your business bankrupt. Draw up a budget showing how marketing expenditure will be used and account for every dollar. Budgeting makes it easy to spend the right amount of money on marketing and also get good results.

4.  Not Researching Your Market

You must research your target market carefully before developing a marketing strategy. Find out your audience’s needs, tastes and preferences, purchase trends, expectations, social media behavior, etc. This information will help you come up with a working marketing strategy that will address your audience’s problems and make them purchase from you.

5.  Focus on Quantity

Quality is always better than quantity. What is the use of providing so many products if they always remain on the store shelves because they are of average quality? Doing market research on your audience is important to know what will help you achieve quality. Quality also applies to the information you post on your blog or website. Convince customers about the value of your product and not how much discount you are offering.

6.  Too Much Self Promotion

No customer will learn about your product unless you tell them. It is good to promote your products and services, but overly self promoting messages make customers think twice about purchasing from you. When producing information to your prospects, use the 80-20 rule; where 80 percent of the content you produce should be informative and educative while percent should be promotional. The 80-20 rule is the best way to convince your customers that you have the solution they are looking for.

7.  Not Having a Blog

Blogging is beneficial to both SMBs and large corporations. No one still goes round looking for leads in coffee shops and supermarkets. Almost every business has gone online. Set up a blog and start communicating with your prospects. Blogs can help you generate and nurture leads to eventually become paying customers.

The above are some of the mistakes that you should avoid when marketing your business. Avoid all of them and you will be on your way to success.