If I had only one piece of advice to give on how to improve your business, it would be this: engage your customers through the internet. Very few businesses take advantage of the internet’s true marketing power, namely, they don’t engage in a dialogue with their customers.

Here are 10 Simple tips on how to Improve your Business

1.       Content marketing

This is often the most-overlooked because it’s a relatively new concept, but as the new old saying goes, “Content is king.” Your content is your point of contact with your customers. Keep a consistently updated content stream to keep your customers’ attention through the web, social media, and other channels as needed.

2.       Just do it – Don’t Over Plan Your Internet Marketing

Don’t overthink the specifics of an internet attack plan, because it can be tracked and changed on the fly. An idea that spends weeks rolling around in meetings could just as easily have been field-tested by the time it actually gets going. If you want a change, you need to take action, not make more plans.

3.       On-Site SEO

SEO has quickly become one of the prerequisite marketing tactics, and now forms an integral part of any business’s marketing plan as a whole. I put this in here just because it’s so important, and it’s so easy to implement that there are no excuses for neglecting it!

4.       A/B Testing

What is A/B testing? As the name implies, it is comparing two identical versions (A and B) which are identical except for one variation that may impact a users behavior. Sending two identical email newsletters with slightly different call to action,  to two groups of clients is an example of A/B testing. This is one of the simplest techniques of internet marketing. Whether you are testing email campaigns, website designs, or other variables, A/B testing is a simple way to keep hold of your campaign’s growth. Use with Google Analytics for hard data on your organization.

5.       Local Marketing

When thinking about how to improve your business, don’t get carried away with the potentials of a large internet audience. Hit up relevant directory sites, make sure your business is mapped on Google, and don’t forget about traditional media sites – like newspapers – with marketing potential.

6.       PPC

Here’s another new standard. Pay Per Click offers excellent tools to experiment and learn. Mix with Google Analytics, and this will give your marketers excellent research info that will tell you more about how to improve your business.

7.       Social Media – Use it or Lose Out

This should go without saying, but it’s surprising how many small- or medium-sized businesses let their social media campaign languish. A Facebook post whenever you feel like it won’t keep your customers subscribed to your feed.

8.       Subscriptions

By maintaining an up-to-date content marketing campaign, you offer your customers something of value, and a reason to keep returning to your marketing channels. Give subscribers some other incentives to keep returning to your channels. Establishing a dialogue with your customers and their information will tell you how to improve your business.

9.       Freebies

Customers want to get to know you before committing to any kind of relationship, so give them a reason to trust you. Offering free information, digital products, and content gives them a chance to familiarize themselves with your business.

10.     Think Outside the Box

Be creative and use the internet as much as possible when you make decisions about your business. The internet is the new frontier of marketing.

The key to internet marketing is interactivity with your customers, so if you want learn how to improve your business with internet marketing, remember to keep them engaged!