It is easy to tell yourself that you do not have money, people, skills, ideas or time to create a successful brand. The truth is you have all these resources. It’s just that you don’t know how to maximally use them. Business success is mainly about how well you leverage your marketing tools to create a powerful brand. Branding does not have to leak your budget.

Even with limited funds, you can start a successful branding campaign that will significantly improve your bottom –line. To create a formidable brand, you need to create compelling content and have an online marketing strategy that will curve your position in the industry.

Here are a few ways you can brand your business without breaking the bank:

Get a Professional Logo

Design your company logo to include your name and tagline. If you cannot do it yourself, hire a graphic designer to come up with an attractive logo. Hiring a graphic designer may be a little bit expensive, but it is a necessary expense if you want to get a logo that will have an impact on your brand.

Have a Tagline

A tagline is a catchy and short slogan. It is more like a simple and shorter version of your mission statement. Your slogan must carry a message that you would like your customers to remember you for. Something that is meaningful for your business.

Marketing Tools

Consider the marketing tools you will use for your business. Whether it is social media, blogs, emails, website or any other, your logo must appear on all of them. Before you know it, your brand will be recognizable.

On Social Media

Joining LinkedIn is a great opportunity to build your brand. Get involved in groups related to your industry in the network. Participate in discussions and offer advice to people on areas you are an expert in. Other professionals and customers will get interested in your profile and engage you.

Search for suppliers and customers on Twitter. You can look for customers who seek information about products like the ones you sell and offer to give information. It is all about knowing what customers need and how you can best serve them.

Update Your Website

Update your website to focus on customer needs. Use calls- to- action (CTAs) to direct customers on what is expected of them. Avoid being verbose with your product specifications. Instead, concentrate on how the customer will benefit from your products and services. Another good approach is to use testimonials and case studies of people who benefited from using your products.

Email Newsletters to Customers

Stay in touch with your customers by sending them regular newsletters via email. Past customers are more likely to make repeat purchases if you keep them engaged. Anthony Idle of Balance Business Coaching says it costs twelve times more to win a new client than it is for a past client. A client who has dealt with you before already knows you, likes you, trusts you and has bought from you. Therefore, you don’t have to spend time winning them over again.

Spend Time with Clients

This may seem a little traditional but it actually works. Instead of doing extensive market research, spend a few dollars out on coffee with key customers. This gives you the opportunity to understand your customers’ needs, tastes, and preferences and also know the kinds of issues they have.

In today’s competitive business environment, branding is the only way to become successful. A well-executed brand strategy will improve your clout in the market, can influence customer purchases and improve your bottom line.