“Smart” Home Business Advertising involves designing and placing promotional materials with a view of generating sales revenue. As a small business owner you can run your enterprise on a small budget, and procure maximum exposure at the lowest possible cost, at the same time appealing to your target market. Though you may not have the capabilities of larger companies, you can learn how to combine new strategies and tactics that successful small businesses have used over time.

Following are some tips which can help with not only home business advertising, but also finding new and keeping existing customers resulting in a steady stream of sales.

1. Carry out effective Research 

You should carry out an effective market research for your business bearing in mind your operating environment. By carrying a cost analysis, you will be able to establish the amount of money you could spare for your home business advertising. Take note of your operating environment as strategies vary depending on your environment and the type of your business venture.

2. Be transparent 

Try as much as possible to disclose all your material facts to your customers. Consumers are more comfortable with a business that they understand something about and one they can easily contact. Strive to present a professional image without necessarily disclosing that you are home based.

3. Take advantage of free marketing and publicity

You can use free press releases online to send out internet press releases. You should also take advantage of volunteering and donating to worthy causes as they result in free publicity which in turn markets your business.

4. Utilize social media and online advertising

Nowadays you can create a website for your business using simple and affordable designs offered by many web designers and agencies. If you are not good in web design you can seek web designers/agencies who are experienced in your type of business. Additionally, by linking social media sites e.g. facebook and twitter to your business’s website you generate attention which results in discussions in your areas of interest.

5. Network 

When I started my venture I rarely had walk in customers thus to make sales I had to establish a good network within my community. Even today I always seize every opportunity to market myself and to distribute my business cards.

6. Manage and follow up your networks

I regularly update my contact list and ensure a regular interaction with them. This is a way of ensuring that I turn my contacts into customers. Always create reasons to contact potential customers.

7. Understand your limitations

As a small entrepreneur faced with many limitations, set out to plan on how to handle various aspects of your business. Unlike large companies with immense resources e.g. inventory on hand, you have to map out time to spend on each aspect. This will enable you to launch an home business advertising and marketing campaign that you can realistically handle.

Every business requires an effective advertising plan, but a small or home based business needs a cost effective one. Therefore take heed of these tips to improve your home business advertising and marketing strategies and thus increase your revenue.