Is it true that a book should not be judged by its cover? It may be true for some cases but in website design, you will surely be judged by the cover. First impression matters in web design. A mere glance at your site’s homepage will either attract a visitor or make him or her navigate away from your site.

A clean website design focuses more on the aesthetics of your page as well as the content.  What’s the benefit of a clean website design? Talk of high search engine rankings, high page views, high clickthrough rates, huge traffic, massive sales, wide exposure and so forth. Who would not want to achieve all these from their website?

The elements of a clean website design include

• Limited use of colors
• Proper web page layout and structure
• Use of consistent images
• Good typography

Below are some reasons why you should focus on clean website design:

1.  Get More Sales

A clean design attracts visitors from all over the web. A killer design can get your visitors to pull out their credit cards and buy your products. This may be easier said than done, but a great design surely gets sales trickling in.

2.  First Impression is Important

A visitor can easily conclude on what to expect from you just by looking at how your website design. The color scheme, theme, image and overall layout can tell the visitor whether you are a professional business. A clean website design attracts visitors and invites them to go further inside and consume your content. Ultimately, you want visitors to join your sales funnel and a clean website design will entice them to stick around, read your content and join your list.

3.  Reduce Maintenance Time

With a clean website design, you will spend less time cleaning up to ensure things are okay. You will have enough time to focus on other important things like getting traffic, improving visibility and closing sales. Sometimes, you may not even have to touch the website until when you want to update its look.

4.  Increased search engine visibility

High search engine ranking is achieved with clean markup codes which are easy to be read by search engine spiders. Clean markup codes and design will make you get you inbound links from other sites, thus improving your exposure across the web. As you design your site, keep in mind the needs for search engine visibility. This also applies when you will be creating content for the site.

5.  Pleasant user experience

A clean web design gives visitors a pleasant experience, enabling them to easily and simply navigate through your web pages. The visitor can find content, social media buttons, navigation bar and other elements without difficulty. When users get a wonderful experience, they are likely to stay longer on your site and even bookmark to return later.

6.  Website exposure

Having a professional web design will make you stand out from your competitors. Your site can even be showcased by leading websites in your industry.  A single mention or feature in a high traffic blog in your industry can generate massive traffic to your site.  You will have an opportunity to generate new leads and close sales.

Clean website design is not just about aesthetics, but also about content delivery. Ultimately, you want to generate leads and sales with your site. This is why you need to balance aesthetics, functionality and content.  There are no rule books or standards to follow; it all depends on your imagination and creativity.

A clean web design will help you achieve your business objectives from its simplicity.